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About Global Goals Centre
Global Goals Centre is an educational charity creating engaging experiences to inspire learning and action on climate, nature and equality in our everyday lives, inspired by the Global Goals.
Project Overview
Global Goals Centre released 'Groundbreakers' in 2022. The purpose of the competition was to set an example for young people on how their actions and voices can make a positive change in the world. We developed a variety of action packs which were to be printed and distributed to those who planned to take part - these booklets were to act as a beacon to guide participants through the competition and join the movement in making the world a better place.
Outcomes
schools and youth clubs joined
people participated in the competition
projects recieved finalist awards
About Global Goals Centre
Global Goals Centre is an educational charity creating engaging experiences to inspire learning and action on climate, nature and equality in our everyday lives, inspired by the Global Goals.
Project overview
Global Goals Centre released 'Groundbreakers' in 2022. The purpose of the competition was to set an example for young people on how their actions and voices can make a positive change in the world. We developed a variety of action packs which were to be printed and distributed to those who planned to take part - these booklets were to act as a beacon to guide participants through the competition and join the movement in making the world a better place.
Outcomes
schools and youth clubs joined
people participated in the competition
projects recieved finalist awards
Global warming is breaking new records each year, and it’s showing no signs of slowing down. Our planet is warmer now than it has been in the last 800,000 years, and we’re using up more of the world’s resources than it can regenerate. Climate change could be irreversible by 2030, so apart from the governments finally getting up and doing something about it, we also need more people to take action for climate and social justice. This is why Global Goals Centre decided to run the ‘Groundbreakers’ competition across Bristol. It is a chance for young people from all ages to be creative and develop ways to cut their carbon footprint, general food and packaging waste, and even opt in for more renewable ways to use energy.
The name ‘Groundbreakers’ needed a simple visual representation that reflected its purpose; it was a competition that solely existed to give young people the tools to do good for the planet. Therefore, it needed to be bold and eligible, and it had to evoke the idea that it was standing up against the norm. Through many concepts, I decided to use the font ‘KOMET’ which was a bold, heavy, sans-serif type. With the layout and style set up, we wanted to add some grit to the design. It had to be a modest addition, and it could not take up too much space. We chose the below scribble which resembled a tear, representing the competition and its intention to break down boundaries.
Through the development process, we decided to separate each action pack by its own unique colour that would represent the stage of life that each targeted audience is in; these are the groups ‘Primary’ (ages 7-11), ‘Secondary’ (ages 11-16), and Post-16 (ages 16+). The colour scheme grew darker and more mature as the ages crept up, reflecting the growth of each class and therefore connecting more with them as they follow the guidance in the booklets. These colours were adapted from the Global Goals Centre logo.
Out of 54 schools and youth groups who requested the Groundbreakers Action Pack (used by around 16,000 people), 8 projects were awarded for Innovation and Impact by Deputy Mayor, Councillor Asher Craig, and Simi Pam from Bristol Bears. Simi and campaigner Fahma Mohamed gave empowering speeches, encouraging the young winners to continue to use their voices to bring about change, despite the challenges they may face. The winning projects will be given mentoring to increase their impact.
