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About Buffalo Payroll
Buffalo Payroll makes payroll management an easy and efficient process by being a dedicated payroll partner. They understand the importance of seamless payroll management for businesses, and they're here to make it an efficient and stress-free process.
Project Overview
Aligning a brand with their message is crucial, which is something that Buffalo Payroll's original branding didn't do very well. Our goal was to develop a new identity that was directly parallel to their company's ideals and purpose, with their core messaging being "efficiency meets ease in payroll management". If they wanted to be a simple alternative, then their branding had to evoke the same idea.
Outcomes
client wins for the business
social media followers and interactions
sales made sitewide
About Buffalo Payroll
Buffalo Payroll makes payroll management an easy and efficient process by being a dedicated payroll partner. They understand the importance of seamless payroll management for businesses, and they're here to make it an efficient and stress-free process.
Project overview
Aligning a brand with their message is crucial, which is something that Buffalo Payroll's original branding didn't do very well. Our goal was to develop a new identity that was directly parallel to their company's ideals and purpose, with their core messaging being "efficiency meets ease in payroll management". If they wanted to be a simple alternative, then their branding had to evoke the same idea.
Outcomes
client wins for the business
social media followers and interactions
sales made sitewide
The payroll industry is typically loaded with confusing industry jargon and stressful tax sessions, and there hasn't been much change in decades both in culture and behaviour. However, technologically there has been huge improvement in the space, which is something that Buffalo Payroll has adopted quite early on.
They use the software 'Xero', which enables them to provide efficient bookkeeping and payroll services while keeping the confusing side of the industry as diluted as possible. This has been done through simple marketing, easy communication and effective networking.
Buffalo Payroll needed to communicate who they are in a very quick and straightforward way, which is where the new identity and messaging comes in. As a personification of their message, we developed a mascot in relation to their name which consumers and clients could relate to. It simplified confusing topics and acted as a warm welcome into the industry. Alongside this, we improved their original blue colour scheme, developing more hues for them to use across marketing and providing them with a brighter, more approachable look.
Since the rebrand was revealed, there has been a sharp and steady spike in social channel growth, as well as the company winning more client proposals and producing more sales sitewide year-on-year. They've also received many compliments on their new look, which has made us blush!
